As enterprises become familiar with and settle down with cloud computing concepts, expectations are changing, becoming more demanding. Basic applications like cloud backup and recovery are looked upon as clichéd, routine. Customers want cloud vendors to deliver possibilities and explode the potential of the cloud in ways never attempted before.

It is true that Infrastructure as a Service (IaaS) is in focus. Enterprises realize that they can finally outsource data center human resources to experts in the field and concentrate on running and growing their business. IaaS vendors may protest that setting up IaaS is still complicated and that the devil is still in the details, but clients enjoying the end-of-the-line-utility demand satisfaction. Intense competition makes imperative the dimly realized need to transition from ad-hoc service deployments to full scale utility services. Cloud Backup vendors like Asigra who proactively advance the process remain at the forefront of the revolution.

The new waves of IaaS providers are intent on simplifying “plug and play” for the client. They allow their customers to spin up resources to handle larger workflows while running their Linux VM or a KVM hypervisor with native networks and storage repositories. The easy to use graphical interface is appealing with utility style services just a click away on every screen. The multi-tenant hosting services not only provide the required computing power, but also ensure security, compliance and other add-ons that are looked for and appreciated by clients.

For those wary of entrusting their data to third parties, cloud backup vendors offer the “private” cloud backup service. The IaaS remains within the enterprise and the software integrates with a number of existing hardware. However, the challenge will lie in assessing and deploying the right mix of hardware to optimize the IaaS functionality and creating hybrid deployments that meets the needs of the enterprise.

There seems to be plenty of potential for innovation and enterprises desperate to harness the “utility” power of the cloud and advantage themselves on future trends are driving the demand for the services. Cloud backup and recovery systems remain potential game changers as predictions of dynamic architectures and ceaseless demands for features bombard the cloud market and inspire vendors to introduce new features.