The game changing, patent pending Asigra Recovery License Model (RLM) conceptualizes and implements a recovery based pricing model. The conjoined twins — backup and recovery — have been separated. Backup and recovery need no longer priced as a unit. Now, there are backup licenses and recovery licenses. Users have to pay only for the recoveries they orchestrate. They can recover as much or as little as they want.
Asigra’s RLM pricing is a proactive response to a two decade long demand for a fair pricing business model. The model is in line with the pricing overhauls that are happening across industries. In many industries, unit pricing is replacing omnibus service pricing models and users are being charged for per unit of usage, rather than for “usage of the service”. Pricing changes in the music and insurance industries are examples of the change.
Asigra acknowledges end-user arguments that they do not recover everything that they backup. The RLM allows users to estimate the volume of recovery over a time period and pay for the estimated amount of recovery upfront. If the recovery requirements exceed or fall below the estimate, users can dynamically request for a license scale up or scale-down for the subsequent time frame and this will be made available on demand. The scale up / scale down process is backed by a robust technology.
The RLM is evolutionary. It is performance focused, optimization enabled and cost effective. It transforms how backup and recovery resources are consumed by end users. If the recovery exercise is unsuccessful, no charges are chalked up to the consumer and recovery costs become controllable and predictable even when the organization is growing and data is burgeoning. A recovery performance score is maintained by the software and successful recoveries — orchestrated over a period of 6 or 12 months — are taken into consideration to determine the amount of fees that is payable by the end consumer. Asigra, additionally, allows the fees waiver for one large recovery per licensing term. So, consumers who recover very little pay very little. This is unlike traditional models where everyone pays the similar amounts whatever the amount of data that may be actually backed up and / or recovered.
The passage of RLM is not easy. Existing pricing structures are refusing to give up ghost. However, market analysts warn users to watch their step and have a re-look at their software contracts and pricing structures. They point out that obsolete pricing models can eat into business profits if end users fail to keep their fingers on market pulse and take advantage of the revolutionary changes that are rocking the marketplace. These are interesting times!