This is not a discussion about CAPEX and OPEX resulting from moving enterprise data to cloud backups. That is an obvious benefit that an organization can look forward to when it shifts from a product to a service, from local backup to cloud backup.  This is a discussion more about the strategic implications of the shift. How does the shift impact the strategy formulation and policy definition of the organization moving its data to the cloud?

Cloud backup services that begin as data storage models driven by the growth of the Internet, but, they ultimately function as information distribution channels.  The reality is that the physical or virtual data store in the cloud provides an effective base for exploiting the true value of the Internet and the web browser. Web browser based applications are being developed to interact with members of the business supply chain at one end and customers at the other. Each application dips into the data repository to make communication transparent, information driven and dynamic. Employees working locally or remotely are fed with the right kind of information at the right time and right place using the data stores in the cloud, to drive the business and foster customer loyalty. As a result enterprises strategize around the cloud backup to retain a competitive advantage in their market niche and reap the rich harvest of a knowledge driven world.

It is evident from the above that cloud backup and recovery services have changed the way enterprises communicate, contract and record transactions. As a natural outcome of fast-paced business on the Internet, email has become an almost automatic means of business communication. It offers fast, inexpensive and asynchronous means of reaching out to suppliers, employees and customers. Entire business transactions are completed over email and products and services are bought and sold at the click of a button.  Consequently, email repositories are becoming valuable assets to the organization meriting cloud “backup and recovery” action. So much so that organizations are drafting email policies and drilling down into email security issues and integrating email applications into their web portals for control and security.

Enterprise strategists, today acknowledge that the Internet and its by-products–cloud backup and cloud driven web applications–cannot be wished away.  Business strategies must be constructs that include all the ponder-able use of cloud backup and related services.  The strategist must go beyond the technical aspects of the cloud and understand how the web as an information distribution channel can change the way the enterprise defines itself.