With the influx of cloud computing has come a new philosophy in pricing models, where organizations pay based on solution performance rather than machine licenses or capacity used. This “performance-based” pricing, however, has yet to make inroads into one of the most critical IT infrastructure areas: data recovery. That is until now.
New recovery tracking technology is now allowing for data recovery pay-per-use models like never before. Why is this important? Because no organization should pay for data recovery using the same pricing model as backup. Here are four reasons why…
- Traditional backup and recovery pricing is based on antiquated measurements. Decades ago, agent-based backup software pricing models were rooted in the number of machines protected and capacity-based pricing models were used to bill customers based on the capacity of data they were protecting. However, what these models didn’t take into account was how fast data growth might impact the perceived value of this pricing scheme. Recovery value is typically tied to the availability of data needed during recovery, not in the actual data volume backed up. Thus, if more data is backed up, but the amount to be recovered remains the same, the pricing model no longer holds the same value to the customer.
- The price of backup software and services has become out of sync with its value. No company performs backups without considering the need for recovery. As such, the value in backup pricing is mostly in its ability to recover lost data when it is needed. As data growth continues to skyrocket, the percentage of critical data recovered continues to diminish in comparison to the overall data volumes protected. This puts the value-base out of sync, causing organizations to feel overcharged for the same amount of data recovery.
- Organizations that recover less, should pay less. In truth, backup and recovery pricing should be de-coupled so that those organizations that recover less pay less, while those that recover more pay more compared to the total data volume under protection. This requires more adequate insight into the percentage of data an organization recovers over time so that more valued pricing models can be applied.
- True recovery tracking can now be achieved. Today, performance-based pricing for recovery can be achieved with the release of a new free recovery tracking technology from Asigra. The Asigra Recovery Tracker™ captures recovery events throughout the customer environment so that a fair pricing model can be aligned with usage value. By monitoring recovery levels and providing real-time feedback to the customer on their recovery activities, the value of recovery pricing may be directly aligned with usage, resetting the value barometer for recovery investments.
With the ability to truly measure recovery usage, companies can now better appreciate the value of their recovery service. Through a performance-based Recovery License Model, organizations are finally in control of their data protection investments.