Harnessing the power of Email is necessary for your business, but it is really not your business. You can get hosted email service with businesses who offer email hosting as part of their cloud backup and recovery services.
First, having your own email service demands infinite scalability. You will quickly run out of space and will have to make huge capital investments on non production servers just to keep your service running. Cloud backup and recovery service providers are ready to host a scalable, highly available email service for you for a fraction of the cost. You can even backup important emails to the cloud backup account you hold with the service provider while freeing hosted server space for current users of your email service.
Second, hosted email services that come with or without cloud backup services are geared to take care of a number of irritating technical issues associated with Email services–like spam prevention, bounces, setting SPF records to improve email deliverability rat, DKIM (Domain Keys identified mail) and ESP feedback loops. Further, the email service can also help you if and when you have to send out a large number of emails for marketing or other purposes by ensuring that you are not marked down as a spammer on the Internet.
Third, the challenges associated with receipt of huge volumes of inbound mail are handled by your cloud backup / Email service provider with professional ease. The email service does not have to suffer the indignity of a “no-reply” email address or go down under mail clogs. They deploy pre-built applications that can handle the task. If your business wants to make inbound mail an integral part of the email service, emails services / cloud backup services offering email hosting facilities, use task management applications, content management applications and translation applications to deliver the required services automatically and efficiently.
Finally, email hosting services offered as part of a cloud backup service or independently may feature email tracking and reporting services. The tracking feature may help users actually count the number of emails that are read. Click tracking may be used to count unsubscribe rates and bounces for reporting purposes. The tracking and reporting feature may be integrated with the cloud backup service management dashboard for ease of access and decision making.
So, check whether email hosting services are a part of your cloud backup services and whether the email service has been integrated to be accessible from your centralized management console. It may be good idea to purchase an email hosted service that can work in tandem with your cloud backup service.