Green IT is a term that is used to signify “zero emission” computers. There is a growing awareness; a recognition of a need to go green with IT. Sustainability is the top priority. So much so that Iceland takes pride in its supercomputer named Thor, which is powered by geothermal energy and is their vision for the ultimate Green IT. In the US, Canada and the UK, efforts are being made to maintain energy use for IT to a bare possible minimum.

But, what is the future outlook?  Will IT continue to be Green in the developing nations?

The European Union is all set to go with it. The EuroCloud is a project that funds cleaner, greener Cloud technology. The purpose is to make Europe the “home of Green computing” and a number of directives have been issued to ensure that policy frameworks promote greening of IT.  In the US, promises have been made and a number of reports on Green IT explain the commitment of the Government in this direction. But, the causes of non-green IT vary across states and the process of ensuring green IT has proven much more complex. In Canada, a number of companies, such as Bell Canada Enterprises and Telus that operate a number of data centers, have claimed to have become greener and more energy efficient.

Green IT in a sense is cheaper. Companies questing for Green IT will find their costs of maintaining their data centers reduced as a byproduct of the process.  Green IT is really about optimizing the use of existing energy infrastructure, such as Cloud backups are about optimizing the use of available data storage spaces.

For organizations considering moving to Cloud backups for optimization, scalability, high availability or any other reason, a look at the Cloud backup vendor’s commitment to green IT will not be misplaced. It will underscore the organization’s own commitment to greening of its IT. So, it is important to find out if sustainability an important factor in the type of technology used by the vendor?

It is not the environmentalists alone, but the larger public, who have something to say about greening IT and sustainable data centers.  A case in point is the public backlash that was faced by Apple when it backed out of the EPEAT Green Electronics registry. It has to quickly rejoin and redouble its greening efforts to avoid further criticism from the public or being blacklisted by the government.  Today, people are more conscious of the environment and strongly believe that they can make a difference with their collective opinion. So, be green!