Business is all about acquiring and retaining customers. Customer needs analysis, customer data management, customer relationship management and customer retention management are some of the management concepts that concern themselves with the “customer” in the business. All these concepts rely on database constructs for their input.
To elaborate on the line of thinking above, customer data needs to be collected, collated, stored, and managed using databases. These databases may reside in a cloud or on a local server. However, providing access to customers over the local server on a VPN without use of the Internet is not a possibility. Cloud backup databases are ideally suited for this purpose as web- based interfaces can be created to interact with the database in the cloud for information gathering, information organization and information access. Data gets automatically updated into the database as customers continue to interact with it directly. In a sense the cloud backup is no longer really a “backup”, but rather the primary functional, transactional database of the organization.
So, how does one manage data in the cloud? Cloud backup data management will require attention to the following components—security of the data and control over the data. Data security can be ensured by using cloud based tools for encrypting information in transit and at rest and defining access protocols for use of information. Information use tracking, Log maintenance, user management and backup scheduling that can be used to advantage the enterprise. High availability and control over data can be ensured by harnessing powerful cloud backup and recovery tools for organizing, replicating, mirroring, compressing, de-duplicating and archiving data.
Since most customer databases collect, collate and manage personal information of customers and update them, web-based applications are ideally suited for the purpose. Simple web interfaces can be created to interact with the customer and receive inputs for various columns in the tables contained within the database. The information may include contact details, records of their orders, buying habits, preferences and even their credit card information. All this information can be updated in compliance with legal mandated with every repeated interaction with the customer. Further, the cloud backup database can manage customer offer scalability, increased accessibility and mobility while reducing costs of data management using the power of the cloud concepts such as SaaS, PaaS and IaaS.
But, customer data management for cloud backup is still maturing. There is much that the business can explore and exploit once the data is managed in the cloud backup.