There is a lot of hype about the cloud. However, the hype is not unjustified. Most enterprises embracing the cloud truly enjoy the benefits that are eulogized in countless write ups and advertisements. Of course, a few customers may hitch their wagon to a shooting star and find their business speeding down to ruin and they may cry “fraud” to the skies bringing the business a bad name. The fact that cloud spending is on the rise is a testimony to the gaining popularity of the cloud and the truth in the claims that are made.  The wise select the right cloud service provider after due diligence and enjoy all the benefits that are promised.

An IDC survey sponsored by Microsoft points out that cloud adoption accounted for about 62 percent of world wide spending in public cloud IT spending services in 2011 and 1.2 million new cloud service related jobs could be created in US and Canada alone by 2015. Enterprises of all sizes are expected to move to the cloud for a variety of reasons, ranging from cost savings to business needs. They are strategizing around the cloud and the flexibility, scalability, high availability and profitability it promises.

The cloud is hailed by industry experts and innovators alike, as the most profound transformation after the Industrial revolution. It is transforming the world into a knowledge based economy and empowering individuals and businesses reduce costs, improve customer satisfaction and optimize on information in a myriad of ways. Small or large organizations moving to the cloud are using this opportunity to re-examine their business processes and revamping their revenue models to cater to the changing demands of their customers, vendors and other stakeholders.

Studies on cloud adoption underscore the fact that the cloud has a significant and profound impact on the business lifecycle—especially the growth stage. The local business suddenly finds itself growing global. It can send out informed, connected mobile workers to remote markets with a view to expand the market reach or communicate with customers more meaningfully.

Web based markets can be visualized and promoted and goods and services can be made electronically available to customers who reside locally or across the globe. Customer relationship management becomes simpler as newsletters can be sent out, information can be shared, grievances can be reported, handled and solutions provided with the click of a button. Efficiency becomes the byword of the business.

In short, the cloud has changed the way we work, think and act. The cloud is changing your world!