The value you get from the cloud will determine how much you are willing to pay for the service. The larger and better the service, the more you will be willing to pay. So, how do you define the largeness or quality of the service?  Let us look at some of the common parameters.

At a very high level, you may like to know whether the service provider you are considering is a market leader. Cloud backup market leaders are “leaders” because they have built up a reputation for the quality of their product and the service delivery. Their reputation is founded on “customer satisfaction”. A quick peek into any discussion forum or social media site or review site –where customers air their views on their experiences with vendors—will show you that the vendor you are considering has indeed garnered a loyal following. You will note that the cloud backup company is being recommended by satisfied customers to their friends and colleagues. The consensus is that the company is big enough, proactive enough and caring enough to hand-hold you and help you find your way through the cloud.

That brings us to the next point that must be highlighted—customer support for cloud backup. Small and growing firms are suspect. They just do not have the capital nor the manpower or incentive to invest time and effort—as yet—on an area that is not high on their list of priorities. They are still building on their software resources and have little money to spare for support services. Large companies which have found their feet or have created a business model for cloud backup that revolves around support services will give you the kind of support you are looking for. Their software has been well tested and revisions, updates and other related issues are being handled by appropriate departments. They have created a separate support services department –whose primary and only concern is your satisfaction. That sounds good to me and must sound good to you, too.

But, the cloud’s real value add is self service. If setting up the cloud backup service is complicated and the learning curve is steep, you will find your employees huffing and puffing their way to frustration. Interestingly, the cloud is easy to install, easy to maintain, and easier to use. A cloud service can be configured and set into operation almost instantaneously. This is because the network is already ready and waiting and your local investment in hardware or software for the purpose is almost negligible.