Simple Health & Beauty Group Limited is a skincare and toiletries business based in the West Midlands, UK. It owns Simple, which is ranked the UK’s No.1 facial skincare brand in units and No.3 in value. Over the last five years, it has delivered annual growth 2.5 times that of the market as a whole. As a result, Simple has increased its market share of the facial skincare market to 12 per cent and has halved its gap on the No.2 ranked brand.

Simple Health & Beauty Group Limited is a skincare and toiletries business based in the West Midlands, UK. It owns Simple, which is ranked the UK’s No.1 facial skincare brand in units and No.3 in value. Over the last five years, it has delivered annual growth 2.5 times that of the market as a whole. As a result, Simple has increased its market share of the facial skincare market to 12 per cent and has halved its gap on the No.2 ranked brand.

Simple has to be one step ahead of consumer needs in a market that is constantly changing, so its IT and communications systems need to be flexible, robust, and completely reliable. Responsibility for this key area of the Simple operation lies with Business Systems Manager Ian Lewis.

“We are a fast-moving operation, and we are continually assessing the services and products coming to market that will enable us to improve our services, both inside and outside our office environment,” said Ian.

Simple works with BrightCloud, a SecurStore partner. Ian said: “BrightCloud provides everything we look for – a high quality of service, plus comprehensive service level agreement and after sales support.”

The Simple Group has implemented Secure Backup and Recovery from BrightCloud. This service provides online back-up that protects business critical data and allows fast restoration, whether for a single file or in the event of a major disaster.

Continuous data protection means that all files and emails are protected as soon as they are updated, eliminating the possibility of losing any data between backup times and providing multiple restore points per day.

The Secure Backup and Recovery service is in partnership with SecurStore. Offsite backup, complete confidentiality and totally secure storage is enabled using the latest encryption and authentication technologies.

The SecurStore service complies with industry regulations for protection of data, and backup is automatic, with no manual intervention. This removes the possibility of human error and increases cost efficiencies. Simple’s data is available to recover at any time.